and we'll raffle some prizes. We also have seminars planned for the L.A. area and the Seattle area in the fall and hopefully outside the country at some point.

BB: Who will teach the jeet kune do seminars?

Keasler: Ted Wong will do the one in L.A., and Taky Kimura will do the one in Seattle this year. We look forward to more instructor involvement for future events. We have a lot of other things that we're excited about in terms of long-term goals. We want to grow our scholarship program, and we're working to put together an educational program that we can send out to high schools to educate people about Bruce Lee. It will present him as a role model to inspire kids to pursue their passions and educate themselves. We're also putting together an instructor-certification program.

BB: There seems to be a huge demand worldwide for JKD instruction and information.

Keasler: That's why we're sort of taking baby steps. In the past couple of years, we didn't do very much, and in part that's because I was busy with my daughter and a lot of other things. But it's also because I didn't want to do anything that we weren't prepared to really handle and move forward with. We didn't want to get too big too fast and then fail because of it.

BB: Further out, what do you have in the works?

Keasler: We have a long-term goal of creating a Bruce Lee museum, and to that end we're putting together the first serious traveling Bruce Lee exhibit, which we hope to get into museums and galleries across the country to raise awareness for the organization, as well as to raise money for our museum project. We're actually going to the Warner Bros. archives this week, and they're showing us how they care for everything so we can get ramped up for that project. Then, of course, it's a matter of getting the museum built.

BB: Do you have a location in mind? Keasler: Seattle, San Francisco and Los

I didn't want to do anything that we weren't prepared to really handle and move forward with. We didn't want to get too big too fast and then fail because of it.m Angeles are the top three contenders, the cities that make the most sense. We'll go out and see what's available in those cities pretty soon and see where the most support is.

The Bruce Lee Foundation, under the direction of Shannon Lee Keasler (below) and Linda Lee Cadwell, plans to become the ultimate source for people interested in the art Bruce Lee practiced during his lifetime.

BB: You mentioned a scholarship. What does that entail? Keasler: We give out a scholarship once a year; we've given out four already. It's a $1,000 award that's open to anybody 16 or older who's going to a post-secondary school: a vocational school, a community college or a four-year college. There's not a whole lot of mandatory criteria, but there is an application process. You have to choose from a list of Bruce Lee philosophies and write an essay about how one of them influenced your life in a particular instance. You have to talk about what your own personal philosophies are. The goal is to find somebody that lives his or her life in a passionate and inspired way, as my father did, and somebody who has a lot of drive to accomplish things. In the future, we hope to grow the program by offering more diverse and larger awards—maybe four or five scholarships.

On a side note, there is a Brandon Lee Dramatic Scholarship at Whitman College in Washington state. To qualify, you have to be a student at Whitman. I think it's open to seniors, and it's supposed to give them the opportunity to go from college into the dramatic arts. From what I understand, it's a highly sought-after award at Whitman.

BB: What key players or advisors are involved in the projects planned by the Bruce Lee Foundation? Keasler: We hope to have more people involved as time goes on. On the board right now we have myself, my mom, Ted Wong, Taky Kimura and Allen Joe. It also includes Kris Storti, Charlotte Parker, Teri Tom and John Boone—people who have the skills we need to make this a thriving organization. We also have a few people from the old foundation who are serving on an honorary advisory board, such as Tommy Gong, Tim Tack-ett, Bob Bremer, Andy Kimura, Greglon Lee and George Lee.

BB: Are there plans for disseminating the original art of your father? Keasler: That's one of our primary objectives: to have an authentic resource for Bruce Lee's jeet kune do so that people seeking information about what he was doing in his lifetime have a place to go.

BB: Is it safe to assume that the core of such an educational effort will be explaining the tenets of jeet kune do, what it is and what it's not? Keasler: Exactly. Part of what we do is educate people about what jeet kune do is. In fact, we call it "Bruce Lee's jeet kune do" or "Jun Fan jeet kune do" just to differentiate it from the jeet kune do that's used widely out there. To that end, we're doing seminars and putting together an instructional manual and an instructor-certification program. It's kind of tricky because one of the things my dad was really against was commercializing his art. We're trying to put the information out and create a legacy of instructors who really know what it is so that when we're all gone, there will still be people who know the art—all without turning it into a big, commercial machine.

Bruce Lee and daughter Shannon.


Bruce Lee and daughter Shannon.


BB: So you don't want to create a franchise.

Keasler: Exactly. That's not our goal. It's going to take a lot of one-on-one time to certify instructors because we don't want to just say, "Here's the book, take the test, you're an instructor." We aren't interested in that. If, after 10 years, there are four or five great instructors, that would be terrific.

Because we're in this place where Bruce Lee's not here anymore and so many years have gone by, there's confusion about what JKD is. We feel a responsibility to get the information out there—but without creating franchise schools.

BB: How is the Bruce Lee Foundation working to straighten out negative influences in the JKD world? Keasler: What the foundation is doing is having its own voice. The best way to fight anything that's going on is to just be your own beacon. We will present a clear and strong voice so people can understand what we're all about and that there's no mystery about what we teach. We're not in the business of telling people, "You're wrong."

BB: Are there any new Bruce Lee products on the horizon? Keasler: We will present a new T-shirt design at the Black Belt festival. In terms of what's out there generally, there are new things coming out all the time.

Shannon Lee Keasler is striving to walk a fine line between spreading the art her father founded and commercializing it, which her dad was against.

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