One of the original Muscle Beach members was Jack LaLanne. Jack opened the first all purpose bodybuilding gym on the west coast. "People said I was crazy," recalls Jack. "But I proved them wrong."
LaLanne designed many of the exercise machines himself and personally worked with each gym member. The gyms proved so successful that a fellow bodybuilder by the name of Vic Tanny decided to go national and open a chain of gyms across the country. He had the right idea but it was twenty years too soon. Vic's lofty dream of profiting from bodybuilding proved to be a little too radical. The franchise went bankrupt less than two years after it opened. The novelty was wearing thin. People were enjoying the post war economic boom and getting back into the good life. The quest for bigger cars and homes replaced the desire for bigger muscles. It looked as if the fitness craze was finally over.
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Ever since the fitness craze in the 1980’s, we have become a nation increasingly aware of our health and physique. Millions of dollars are spent every year in the quest for a perfect body. Gyms are big business, personal trainers are making a tidy living helping people stay fit, and body building supplements are at an all-time level of performance.